SURVEYS, FOCUS GROUPS
AND
IN-DEPTH INTERVIEWING
The
Research Investment excels in proprietary custom business-to-business
surveys, focus groups and in-depth interviews conducted by phone,
mail, personal interview, and electronically. We routinely provide:
- Benchmark and
tracking surveys
- Customer and employee
satisfaction surveys
- Surveys to evaluate
pricing, promotions and brand awareness
- Surveys of competitors,
suppliers, distributors and potential customers
- Market assessment
surveys
- New product development
research
- Turnkey focus
group services
- Consumer mall
intercepts
- Executive interviews
TRI Advantages
- Consultation on
survey design to ensure effective questionnaires that "work"
the first time.
- Highly skilled
in the "tough" interview, including surveys of
medical, legal and financial experts, corporate executives
and purchasing agents. .
- Response rates
consistently above survey industry norms.
- Unusually articulate,
intelligent team of interviewers with strong business backgrounds
and expertise in frequently researched markets and industries.
- Readable, actionable
reports and output prepared to your specs.
- Complete focus
group services include consulting, design, participant screening
and recruiting, facility selection, experienced subject
moderators, transcriptions and executive summaries.
- Executive interviews
conducted and summarized by highly experienced business
analysts with relevant industry backgrounds.
Surveys:
Recent Examples
- Seven different
and simultaneous surveys of distributors, architects, retailers,
installers, and homeowners, for a leading U.S. manufacturer
of kitchen countertops.
- Survey of durable
medical equipment dealers to gather and analyze competitive
pricing information, by brand and model, for a major producer
of respiratory equipment.
- For an insurance
company, a survey of the largest U.S. commercial banks to
better understand the insurance products they currently
market to their customers and determine their level of interest
in adding a new insurance product to their portfolio.
- National survey
of manufacturing plants in 108 selected industries for a
major U.S. OEM of forklift trucks, to learn how they maintain
and repair their lift truck fleets. All data was analyzed
by brand.
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Focus
Groups: Recent Examples
- Designed, conducted, and analyzed
focus groups of medical equipment dealers, nurses, physical
therapists, and other health care providers in several U.S.
cities, to discuss existing brands of hospital beds and
explore ideas for improving their designs.
- Designed and managed focus groups
of facilities managers of large companies in three cities
to discuss their office furniture needs and key buying factors.
- Designed, conducted and analyzed
focus groups of homeowners in a number of U.S. cities who
had refinanced their mortgages within the past several months.
Results are now being used to train loan officers throughout
the country.
In-Depth Interviews: Recent
Examples
- Discussions with the various
Ministries of Health and largest hospitals in each of the
major Canadian provinces, to thoroughly understand the process
whereby Canadian hospitals acquire their large radiology
equipment.
- For a national publisher of
business reference books, a series of personal interviews
with corporate researchers, librarians and consultants in
five major industries, to identify their unmet business
information needs.
- Interviews with principals of
50 start-up biotechnology firms, including their histories,
current status, technology, financial condition, and current
university relationships.
- In-depth interviews of our clients'
16 major competitors to understand the structures of their
organizations.
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